SIDI BOU SAID / 2026 / Destination film

THE BLUE STORY

A place-led story through the eyes of a visitor.

The campaign

From anticipation
to experience.

Turn a familiar destination into a story with enough intimacy and movement to make the audience look again.

Let discovery lead. The place reveals itself through a personal route rather than a list of landmarks.

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The direction

The idea enters the room.

The camera stays close to the journey, using blue-and-white architecture, pauses and small human details to build a sense of place.

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Visual progression

Anticipation becomes experience.

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01Story route02Location study03Production04Long-form edit
Moodboard / photography

A world made from light, colour and rhythm.

A reference board assembled from the project's visual language and produced work.

SIDI BOU SAID moodboard reference03
Deliverables

The idea, brought to life.

Film, photography and campaign assets directed as one coherent visual world.

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Destination filmBranded story edit
Complete deliverables

Everything created
for the campaign.

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