The direction
The idea enters the room.
A tight, high-energy frame language keeps the work tactile and direct, balancing product detail with lifestyle moments.
01DELISHIO / 2026 / Summer campaign
TASTE THE COLD
A social-first summer world with a tactile point of view.
From anticipation
to experience.
Create a compact visual campaign that makes a cold drink feel immediate, social and desirable.
Make the sensation the subject: temperature, colour and movement carry the story before the product is fully explained.
Scroll story01 / 04
01Visual progression
Anticipation becomes experience.
0201Sensory brief02Visual treatment03Shoot04Social rollout
Moodboard / photography
A world made from light, colour and rhythm.
A reference board assembled from the project's visual language and produced work.
03Deliverables
The idea, brought to life.
Film, photography and campaign assets directed as one coherent visual world.
04Hero short filmSocial cutdownsLifestyle frames